About Us

I'm Vivian Wu, a GNTC-certified gemologist, a jewelry designer and a natural stone lover. After graduating from Dartmouth College, I worked several years in REPE and e-commerce industries in Stamford, CT and Guangzhou. Inspired by the idea to create beautiful hand-made natural gemstone jewelry, I founded Big Ella Jewels in 2020 in my hometown Shanghai.

2020 is a trying year.

Together, we experienced panic, sacrifice and even losses during the pandemic. But it is during this tough time, I started to see something different. Each time when I talked to our customers and knew how much they loved our jewelry, I gained confidence and strength to carry on the business during the pandemic.

Now, after 3 years when I am sitting before my laptop and trying to collect thoughts about the launch of our business in new oversea markets, I believe our brand is really about "genuine", "experience" and "connections".

Big Ella Jewels is about “being genuine”.

Here, we use authentic natural gemstones which had been handpicked by our gemologists, and me personally. Our jewelry stands the test of time. 

Big Ella Jewels is about “jewelrizing our own experience”.

Meaningful and simplistic design with the mission to empower people from their own experience is at the core of our design concepts. From the first sketch in our jewelry design, we look at not only the standard 4C, but also the meaning and story behind the gemstone and its wearer. Our jewelry rises to every occasion.

Big Ella Jewels is about “building connections”.

We believe a piece of meticulously designed and crafted natural gemstone jewelry help improve and elevate relationship with nature – the relationship between its wearer, her surroundings and the universe.

                                                                                          - Vivian Wu, Founder (connect with me via LinkedIn)